“Did you see that video?!”
The minute you have people telling each other that, you’ve hit the jackpot and gone viral.
Recently a film student submitted an idea to Adidas for an advertisement which got rejected. This was a mistake, as the student released it online and it got a whooping 13 million views (and still counting!) Check it out here!
The importance of going viral is lost on no one. Unfortunately a lot of videos that tend to go online aren’t top quality content, (like this) but that certainly doesn’t stop people from creating top notch content. More so because top content is more than likely to be shared, and the brand will be branded (heh) onto peoples minds for a long time to come.
A lot of people tend to make high quality videos but that doesn’t necessarily mean that the content is the best. People have made some great stuff with just iPhones. It is possible. You just have to really think about it before you blindly pick up any equipment with all sorts of promises. Improving your content will improve your feed which will in turn interest people and help build a strong following. But that’s a post for next time! Stay tuned!