The minute someone on this side of the globe drifts off to sleep holding their phone, someone else on the other end of the world is waking up and checking their phones. People are online literally all the time.
You’ll find a lot of brands that are online in today’s day and age. And why not? They would massively be missing out if they hadn’t been. What a lot of brands still unfortunately fail to realize is the importance of online presence.
Being online for a brand essentially means you can be available all the time without physically being there. That’s a huge plus for someone who wants to check out your product/service without having to get in touch with someone. Not just that, with the right content on all the right social media they might find an entirely different but interested audience that they probably didn’t even think of. That can in turn influence brands to expand their products/services to cater to different kind of audiences. They could also build up a solid organic following within their original target audience and are more than likely to get attention being active online than not being online at all.
Another reason being online is a good idea is that you’re expanding your services to people internationally which can be a massive jump for a portfolio. It’s easier to reach out to other brands and influencers online to help boost your products. But that post is for another time! Stay tuned!