“Did you see that video?!”
The minute you have people telling each other that, you’ve hit the jackpot and gone viral.
Recently a film student submitted an idea to Adidas for an advertisement which got rejected. This was a mistake, as the student released it online and it got a whooping 13 million views (and still counting!) Check it out here!
The minute someone on this side of the globe drifts off to sleep holding their phone, someone else on the other end of the world is waking up and checking their phones. People are online literally all the time.
You’ll find a lot of brands that are online in today’s day and age. And why not? They would massively be missing out if they hadn’t been. What a lot of brands still unfortunately fail to realize is the importance of online presence.